CITROËN FORTIFIES ITS NETWORK TO 126 POS&S WITH NEW 3S FACILITY AT CHENNAI

CITROËN FORTIFIES ITS NETWORK TO 126 POS&S
WITH NEW 3S FACILITY AT CHENNAI

INCREASE REPRESENTS 48.6% GROWTH IN Q2 2025

• Expansion aligns with Citroën 2.0 – “Shift Into the New” strategy, focused on strengthening network and customer experience
• Aligns with Stellantis’ vision to offer immersive, customer-first experiences across digital and physical touchpoints
• Expected to close the year with 135 POS through a mix of unique formats delivering a modern service & retail journey
• The quarter has also seen a massive revitalisation of the service network through a combination of direct expansion (8 new dealerships), Hub & Spoke Model (12 additional POS&S through Project Vistar and 23 new pop-up retail as part of the Network Expansion Program.   

Chennai | December 23, 2025: Citroën India stepping up on its promise towards enhancing customer accessibility and brand reach in India, continues to expand its presence across India with the launch of its 126^th Point of Sales and Service in Chennai. Driven by the rollout of the Citroën 2.0 – ‘Shift Into The New’ strategy the team is working on a long-term roadmap to deepen localisation, expand the dealer and service footprint, and elevate customer-centric product and ownership experiences across India. The resultant growth has been supported by continued product innovation, expanded export programs, and strengthened engineering and software capabilities as the quarter progresses. The renewed focus on India-centric products, expanded customer ecosystem, and strengthened manufacturing capabilities has accelerated Citroën’s domestic growth.

The new 3S facility will be an extension of Citroën’s existing partnership with VTK Automobiles, a long-standing franchise partner of Citroën in Chennai. VTK Automobiles currently operates four Citroën touchpoints in the city, including showrooms at OMR and Nungambakkam, and workshops at OMR and Kattupakkam. Strategically located at Chitlapakkam near Chrompet, the facility has been strategically established to increase Citroën’s coverage in the city and improve accessibility for both sales and aftersales customers., the new showroom provides an immersive, future-forward brand environment. Customers can now explore, customize, and experience both brands in a single, unified space that ensures consistency in both sales and after-sales services.

Speaking at the inauguration of the 126^th POS&S, Shailesh Hazela, CEO and Managing Director, Stellantis India, said: “The expansion of Stellantis network further with VTK dealership in Chennai marks another important step in Citroën & Jeep India’s network growth strategy. Chennai is a key market for us, and this upgraded facility will enable us to serve our customers better with a seamless sales and ownership experience. Aligned with our Citroën 2.0 strategy, we remain committed to strengthening our dealer partnerships and building a robust, customer-centric network across the country.”

Commenting on the development, Kumar Priyesh, Director Automotive Brands said, “We have grown our network by almost 48.6% since we announced the Citroen 2.0 strategy and have been able to expand our operations in different parts of country: adding tier 2/3 locations while further strengthening in Metro/ Tier 1 cities. Through project Visitar, Network Expansion Program and expansion in new geographies we added over 43 POS in the last 6 months and are already in advanced stages to start additional operations in North, West and Eastern parts of the country and expected to close the year with 135 POS for Citroen.

Sree Venkata Teja Kethineni, Dealer Principal, VTK Automobiles said “We’re happy to partner to this pivotal shift in automotive retail, proudly representing Jeep and Citroën. Our dual-brand strategy empowers us to deliver a truly elevated and distinctive experience—whether customers seek rugged performance or refined sophistication. With passion, professionalism, and personalized care at the core, our team is committed to exceeding expectations and upholding the global standards these iconic brands represent.”

More than just a dealership, the Stellantis Brand House is a holistic automotive destination. It integrates cutting-edge infrastructure, interactive digital tools including advanced diagnostics, and a fully equipped service center. The staff, trained by both Jeep® and Citroën, is focused on delivering exceptional product knowledge and support to customers at every stage of their journey.

Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.