Citroën begins its India Story
Boasting over 100 years of creativity and high standards, Citroën has always honoured its heritage by disrupting automotive cues and reinterpreting the automobile A spirit underlined by its ‘Inspired by You’ signature and embodied by unique design and a benchmark for comfortable cars The Push to Pass strategic plan is a first step towards the achievement of Groupe PSA’s vision of becoming a global carmaker on the leading edge of efficiency and a benchmark supplier of mobility services The flagship vehicle, C5 Aircross SUV will be the first product for the Indian market - The most modular and the most comfortable model of its segment Groupe PSA achieves another milestone today by launching the Citroën brand in India. During the presentation of FY2018 financial results of Groupe PSA and the second phase of its strategic plan Push to Pass for the period 2019-2021, Citroën brand was announced for the Indian market. Mr. Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Ms. Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA and Mr. Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, Mr. Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, were present at the event. The flagship vehicle, C5 Aircross SUV, was also showcased at the event, which will be the first product from the Citroën brand for the Indian customers, being launched before the end of 2021.
Citroën begins its India Story
Present at the brand launch, Mr. Carlos Tavares, Chairman of the Managing Board, Groupe PSA, said “India is an important next step for Groupe PSA, as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroën, our aim is to ‘be Indian in India’ and our association with the CK Birla Group, will be important to become a major player in the Indian automotive market. Globally, we have been successful in Europe and in other parts of the world because of our unique automotive experiences and delivering mobility solutions to meet our customer expectations. We really believe that India is a real opportunity for growth and our commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our future customers in the country.”
India is an important next step for Groupe PSA, as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroën, our aim is to ‘be Indian in India’ and our association with the CK Birla Group, will be important to become a major player in the Indian automotive market
Speaking about the brand, Ms. Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA said, “We are celebrating Citroën’s Centenary, which is a celebration of 100 years of a brand which has constantly looked to the future of the motor industry, by offering innovative solutions in line with the needs of each era. Globally, Citroën’s success is based on unique styling and design, comfort and being in the heart of the market. The India automotive market is dynamic and has lots more to offer in terms of its sheer size and potential. We believe we have the right mix of products to meet the requirements of the Indian customers. I am confident that the new C5 Aircross SUV will set a benchmark in style, comfort and innovation in its segment in India.”
We are celebrating Citroën’s Centenary, which is a celebration of 100 years of a brand which has constantly looked to the future of the motor industry
Sharing his thoughts on the brand and region, Mr. Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, said “New technologies, modern production techniques and innovative designs have played a crucial role in developing the brand for which Citroën is known. For Indian automotive market, we remain committed to our philosophy of constantly looking to the future and setting high standards of innovation while continuing to build on the brand attributes. Our India story will play a crucial role in making the Citroen brand more international. We are on track to meet our objective of introducing our innovative range, starting from the new C5 Aircross SUV, which will be the first of many differentiating products from the brand.”
New technologies, modern production techniques and innovative designs have played a crucial role in developing the brand for which Citroën is known
Sharing his views on building the brand in India, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “The success factor of Citroën brand globally, is its unique combination of being solid, premium product supported by an equally solid ownership experience. India being a complex market, it is important that we build the brand before our planned introduction of new products, with one launch every year. Based on our world-class global practices and our in-depth research, we have planned for various unique customer experiences, which will help us position the brand optimally in the market. We will introduce a unique omni-channel and digital sales journey to deliver ATAWADAC ((AnyTime AnyWhere AnyDevice AnyContent) experience to customers. We will focus on lean & phygital (digital+physical) formats with a ‘brick to click’ choice along with personalized digitized sales and service processes for our customers. We have a smart and efficient scalable approach to network coverage which will give is faster visibility. Our ambition is to become the digital reference in automotive industry in India.”