CITROEN PARTNERS WITH CARDEKHO TO DEVELOP PRE-OWNED SEAMLESS DIGITAL EXPERIENCE FOR CUSTOMERS

Commenting on the new partnership, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “With the launch of the Citroën brand in India, we are planning to reinvent automotive distribution with omni-channel customer journey to deliver ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) experience to customers. The key to successful digital transformation for a car manufacturer is to offer seamless experience by personalised digital sales and service processes for the customers. Pre-owned cars are a mobility solution for many customers in India, and we will expand our presence in the market to achieve the ambition of becoming the customers’ preferred mobility solution. We are confident that in Cardekho, we have found a strong, dynamic partner to provide a value proposition for the customers in the Indian pre-owned car market."

Sharing his views on the partnership and pre-owned car business, Mr. Amit Jain, CEO & Cofounder, Cardekho, said, “Cardekho is one of the trusted and widely used platform in the world, with an unrivalled offering of personalised services for buying and selling used cars in total security and at the best price, thus guaranteeing complete satisfaction to the customers. The pre-owned car market is tipped to grow rapidly in the next few years. We are proud to partner with one of the prominent French automobile company and together, we will ensure that ATAWADAC experience is delivered to our customers, looking for the best solutions in the pre-owned car market.”