CITROËN LAUNCHES “LA MAISON CITROËN” PHYGITAL SHOWROOM IN KOCHI
- “La Maison Citroën” means “The Home of Citroën” and it provides a unique, seamless digital journey for customers
- This Phygital showroom is well integrated with Citroën India’s ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) with High Definition 360° 3D Configurator
- Pre-bookings for the new Citroën C5 Aircross SUV begins 01st March, 2021, for INR 50,000
Showroom Address: Survey no. 228/3-2, NH 47, Kundannoor, Maradu, Kochi 682304
Citroën is ready for India with the launch of “La Maison Citroën” phygital showroom in Kochi. Located in the most strategic location for auto retail in Kochi, the showroom is among the first “La Maison Citroën” in India that is ready ahead of the start of pre-booking date i.e. 01st March 2021. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.
“LA MAISON CITROËN” - PHYGITAL SHOWROOM IN KOCHI
Citroën has been all about comfort and without a doubt, the current conditions have accelerated the need for a comfortable experience for the customer. We take pride in how Citroën BUY ONLINE - the 100% direct buying initiative that covers purchase, online trade-in, finance, insurance, maintenance packages, extended warranty & registration before home-delivery has been well-accepted by the Indian consumers. We offer a seamless & omni-channel customer experience through our ATAWADAC journey (AnyTime, AnyWhere, Any Device, Any Content) giving the customer the choice in mode of purchase.
- Mr. Roland Bouchara, SVP, Sales & Marketing, Citroën India
Welcome to "La Maison Citroën"
"La Maison Citroën" will disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand and its century-old legacy.
A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, high definition 3D configurator, Citroen Origins touchscreen.
As part of the 360° Comfort strategy for India, Citroën will offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will include attractive finance and leasing services through Citroën Finance and Insurance and 30 minute Guaranteed Trade-In facility.
L’Atelier Citroen, the Aftersales workshop, will offer innovative services at your fingertips as:
- Anytime Anywhere Access
- Virtual Remote Diagnostics
- 180 Minute RSA Guarantee
- Periodic Service & Maintenance with Pickup & Drop
- Genuine Spare Parts availability within 24 hours
Service on Wheels will enhance customer reach and be available for service or repair jobs at the customer’s doorstep.
Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey. At the time of launch of the C5 Aircross SUV, La Maison Citroen will welcome customers in 10 main cities in India.
Mr. Joel Verany, Vice President-Sales&Network, Citroën India