Citroën India organizes showcase of newly launched C3 Aircross SUV in Guwahati

Guwahati, 29th November 2023 – Citroën, the renowned French automaker today in a bid to bring the latest automotive innovation closer to consumers, organized a showcase of the newly launched C3 Aircross SUV in Guwahati. Following its successful national launch in October, the C3 Aircross SUV is now set to captivate the discerning automotive enthusiasts of the region.

The showcase held at La Maison Citroën showroom in Lalmati Guwahati enabled local customers to engage and explore firsthand the exceptional features and distinctive design of the C3 Aircross SUV. This initiative further strengthens Citroën’s commitment to delivering top-notch automotive experiences across diverse regions in India

The event was graced by the eminent figure in Assamese cinema, Nishita Goswami. Recognized for her impactful roles in Assamese language films such as "Rong," "Ratnakar," "Hold My Hand," and "Mon,". She eloquently spoke about the SUV's comfort, design, and impressive features.

The new C3 Aircross SUV, is India’s first made-in-India mid-size SUV, available in 5 & 5+2 seating. A desirable 4,323mm long Mid-size SUV, C3 Aircross SUV offers a tough, expressive design that exudes confidence. Distinctly Citroën, yet a quintessential mid-size SUV, it combines a unique, muscular, and bold design with signature Citroën comfort and well-being for passengers. Additionally, it boasts segment-leading versatility for up to 7 passengers. Its silhouette stands out with a 200mm ground clearance, muscular wheel arches with large wheels and tyres, and durable protective claddings. The robust bumpers and high ground clearance make it adept at navigating uneven road surfaces, when necessary, while the torsional stiffness of the body has been engineered to minimize vibrations and enhance passenger comfort.

Roland Bouchara, CEO & Managing Director, Stellantis India, said, “We are delighted to showcase the new C3 Aircross SUV, designed, developed, and made in India for the discerning consumers in Guwahati. This mid-size SUV is built featuring key elements of Citroën’s DNA -- Comfort and Innovation. It has received a positive response across the country since the start of bookings in September. Our expanded and ever-growing network of showrooms and workshops is ready to deliver the new C3 Aircross SUV, with its class-leading features, distinctive eye-catching styling, and matchless versatility."

Commenting on the showcase, Rishabh Himatsingka, Dealer Principal, La Maison Citroën Guwahati, commented, “We’re thrilled to have hosted this showcase enabling our local customers to experience firsthand, the exceptional design and innovative features of the new C3 Aircross SUV. We take pride in bringing Citroën's commitment to top-notch experiences to the diverse regions of India. Our commitment remains steadfast in ensuring that our customers in Guwahati to experience the best of Citroën's craftsmanship and innovation."

The C3 Aircross SUV is exceptionally spacious. The 5-seat variants offer impressive rear-seat knee room and up to 444 litres of luggage volume, while the 5+2-seat variants add intelligent modularity for various uses, featuring a third row of two individual seats. The rear seats can be folded down or removed individually, allowing for customizable space, with up to 511 liters of luggage capacity.

Perfectly blending with one of the brand’s values ‘Comfort’ the SUV offers Citroën Advanced Comfort® suspension with Flying Carpet effect. Carefully engineered underbody and approach angles enable the C3 Aircross SUV to tackle rough terrain and steep slopes with confidence. Powered by Citroën’s globally acclaimed 1.2L GEN III Turbo PureTech 110 Engine, the car offers unmatched driving performance, delivering a maximum power of 110ps @ 5500 rpm and a maximum torque of 190Nm @ 1750 rpm.

All current variants of the C3 Aircross SUV are equipped with Advanced Tech suite that includes Auto Stop/Start, Electronic Stability Program, Hill Hold Assist, and Tyre Pressure Monitoring System. The 17.78cm TFT cluster offers an intelligent driver information system. The in-car experience is enhanced by a 26cm touchscreen infotainment system with wireless mirroring for Android Auto™ and Apple CarPlay®. The car offers multiple utility features like USB ports for device charging and clever storage solutions. In addition to the above, C3 Aircross SUV comes with My Citroën Connect app that provides 38 Smart Features with Remote operations for door Lock/Unlock, Positioning lamps On/Off and Immobilization.

Contact:
KHUSHBOO GUPTA
Head Corporate Communication & Public Relations –
Stellantis & Citroen India
KHUSHBOO.GUPTA@STELLANTIS.COM
TEL +919818004917

Contact:
MONIKA SETH
FLEISHMANHILLARD
MONIKA.SETH@FLEISHMAN.COM
TEL +919873650963

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.

For more information about Citroën, visit the media site at https://fr-media.Citroën.com