Shishir Mishra Elevated As Brand Director For Citroën In India
Chennai, February 13, 2024 – Chennai, January 31st, 2024 – Stellantis India is pleased to announce the elevation of Shishir Mishra as the Brand Director for Citroën in India effective immediately. In his new role, Shishir will be responsible for steering the brand's strategic initiatives and further strengthening Citroën's presence and impact in the Indian automotive market. Shishir Mishra's elevation to Brand Director reflects Stellantis's commitment to nurturing and empowering talent from within its ranks.
Shishir Mishra brings with him a wealth of experience garnered over 24 years in the automotive and banking & financial services industry. Prior to his appointment as Brand Director, Shishir served as the Head of Sales & Marketing synergy functions for Jeep & Citroën in India, where he played a pivotal role in leading Aftersales Operations, Dealer Network Development, Finance & Insurance, Demand and Distribution, and Selling Online.
Commenting on Shishir Mishra's appointment, Aditya Jairaj, CEO & Managing Director, Stellantis India, remarked, "We are delighted to appoint Shishir Mishra to lead Citroën in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroën's brand strategy in this dynamic market. I am confident that under his leadership, Citroën will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India."
Shishir Mishra said, "I am excited to take on this role at an important juncture for the brand and the automotive industry. I look forward to leverage Citroën's rich heritage and innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive sustainable growth for the company."
A post-graduate in Sales & Marketing, Shishir joined Stellantis in 2018 as part of the core team responsible for the launch of Citroën in India. Since then, he has demonstrated leadership across various functions, augmenting process and standards towards the brand's development in the region.
About Citroën
Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons,SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.
For more information about Citroën, visit the media site at https://www.citroen.in/media- centre
About Stellantis
Stellantis N.V. (NYSE: STLA/ Euronext Milan: STLAM/ Euronext Paris: STLAP) is one of the world’s leading automakers aiming to provide clean, safe and affordable freedom of mobility to all. It’s best known for its unique portfolio of iconic and innovative brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders. For more information, visit www.stellantis.com
For more information, contact:
Khushboo Gupta, +91 9818004917– khushboo.gupta@stellantis.com
Soumi Dutta +91 9819545378 – soumi.dutta@fleishman.com
Prateek Sharma +91 9971476254 – Prateek.sharma@fleishman.com