CITROËN AND BLUSMART MOBILITY, PARTNER TO DEPLOY 4000 ë-C3 EVs

• Accelerating its commitment to sustainable electric mobility, Citroën signed a MOU to deliver 4000 units of Citroën ë-C3 over a period of 12 months
• First 125 units flagged off by Shishir Mishra, Brand Director Citroën and Anmol Singh Jaggi, Founder & CEO, BluSmart Mobility from BluSmart’s EV charging superhub in Bangalore

18 March 2024, Bengaluru, India – Leading French carmaker Citroën has joined hands with BluSmart Mobility, India's largest born-electric, full stack, vertically integrated eMobility ride hailing & EV charging service provider to expand the latter’s all-electric fleet. Underlining this commitment, Citroën & BluSmart Mobility signed an MoU that secures the supply of 4,000 ë-C3 units. This move is a key milestone that aligns seamlessly with the surging consumer preference for sustainable transportation alternatives. As part of the initial phase, 125 Citroën ë-C3 were flagged off from BluSmart’s EV charging superhub in Bangalore.

The new Citroën ë-C3 - all-electric compact SUV will augment BluSmart’s growing fleet of over 7,000 EVs. The Citroën ë-C3 offers a commendable range of 320 kms as per ARAI and features state-of-the-art fast charging technology, capable of achieving a full charge in less than an hour. Citroën’s famed Advanced Comfort Program combines intuitive technology and space to offer an elevated ride experience for all passengers. Its spacious interior, coupled with a generous 315-litre boot, caters seamlessly to travellers’ luggage requirements, particularly suiting airport transfers, a significant segment of BluSmart's services.

Flagging off the first BluSmart Citroën ë-C3 into service, Shishir Mishra, Brand Director, Citroën India, said,“This collaborative effort between Citroën and BluSmart Mobility signifies a shared vision for a sustainable future in the realm of electric mobility, reaffirming our commitment to shaping a cleaner and greener transportation ecosystem. The ë-C3’s smart design, operational range, fast charging capabilities, and intuitive technology, are both comfortable and practical, making it an attractive proposition for passengers and fleet operators. BluSmart’s foray in the shared electric mobility space is a well applauded initiative that offers convenient and safe urban mobility without any tailpipe emission strengthening our collective mission to decarbonize cities by making EVs mainstream."

Commenting on the partnership with Citroën, Anmol Jaggi, Co-founder & CEO, BluSmart, said,“Having a shared vision of achieving net-zero mobility, providing premium, reliable and safe ride experience, Citroën is the ideal partner for BluSmart. With the mission to ‘Decarbonise Mobility at Scale’, we are dedicated to constructing a comprehensive EV mobility ecosystem in India, encompassing the nation's largest all-electric ride-hailing service and an extensive network of EV charging superhubs. As more OEMs embrace eMobility, and our fleet size expands, we are poised to address the burgeoning demand for ride-hailing services in Indian megacities while offering riders a diverse range of advanced EVs."

"The onboarding of these EVs was facilitated through Assure by BluSmart, a unique opportunity for retail and institutional investors with access to capital to help finance the transition to eMobility. Through Assure, institutions can finance the purchase of EVs and lease them to BluSmart against fixed rentals.” added Anmol Jaggi. Assure by BluSmart is a unique opportunity for retail and institutional investors with access to capital to help finance the transition to electric mobility.

BluSmart is building an integrated energy-infrastructure-mobility business and its born-electric technology stack, built indigenously, operates 7,000 BluSmart EVs and has completed over 12.5 million all-electric trips, having covered 410 million clean kms, saving 30 million kgs of CO2, since inception. BluSmart also owns and operates 4,400 EV Chargers across its 36 EV Charging superhubs spread across 1.5 million sq. ft. in densely populated megacities of Delhi NCR and Bangalore. Recently BluSmart entered into a multi-year Power Purchase Agreement (PPA) with Tata Power Trading Company Ltd. (TPTCL) to source green power. This strategic collaboration makes BluSmart the first mobility player in India to transition from zero tailpipe emissions to a 100% emission free company, a significant step towards its commitment to ‘Decarbonise Mobility at Scale”.

Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.

For more information about Citroën, visit the media site at https://www.Citroën.in/media-centre

About BluSmart

BluSmart is India's largest born-electric, full-stack and fully integrated EV ride hailing service and EV Charging Infrastructure network. BluSmart is building an integrated energy, infrastructure, mobility & technology business to “Decarbonise Mobility at Scale”. For more information, visit: https://blu-smart.com

MEDIA CONTACTS:

Citroën India Communications

KHUSHBOO GUPTA
Head Corporate Communication & Public Relations –
Stellantis & Citroen India
KHUSHBOO.GUPTA@STELLANTIS.COM
TEL +919818004917

MONIKA SETH
FLEISHMANHILLARD
MONIKA.SETH@FLEISHMAN.COM
TEL +919873650963

Blusmart - Corporate Communications

AASTHA BANSAL
CHIEF COMMUNICATIONS OFFICER, BLUSMART
AASTHA.BANSAL@BLU-SMART.COM
TEL +919582949329

MONICA KAMATH
LEAD - COMMUNICATIONS, BLUSMART
MONICA.KAMATH@BLU-SMART.COM
TEL +919740820559

ESHAN DHAR
HILL AND KNOWLTON
ESHAN.DHAR@HILLANDKNOWLTON.COM
TEL +919643160064