CITROËN INDIA ONBOARDS MAHENDRA SINGH DHONI AS BRAND AMBASSADOR
CITROËN INDIA ONBOARDS MAHENDRA SINGH DHONI AS BRAND AMBASSADOR:
A PERFECT BLEND OF EXCELLENCE AND RELIABILITY
Chennai, 24 May 2024: Citroën, the leading French automaker, proudly announces the appointment of cricket icon Mahendra Singh Dhoni as its brand ambassador in India. This collaboration is a cornerstone in Citroën brand’s India journey where it joins forces with Mahendra Singh Dhoni to advocate making the right choices when selecting a vehicle.
Mahendra Singh Dhoni, fondly known as Captain Cool, epitomizes values of excellence and reliability, making him the perfect embodiment of Citroën's ethos. Citroën and Dhoni share core values, which focus on delivering what truly matters. Citroën's understanding of customer needs, coupled with its expertise in crafting well-engineered cars, advanced comfort, modern styling, and spacious interiors, perfectly complements this shared philosophy.
"We are very excited to welcome Mahendra Singh Dhoni into the Citroën family," said Shishir Mishra, Brand Director, Citroën India. "His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand's ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live.
Expressing his excitement about the association, Mahendra Singh Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
Together, Citroën and Mahendra Singh Dhoni aim to inspire customers nationwide to embark on a journey defined by clarity, confidence, and doing things that matter.
For more information about Citroën, visit the media site at https://www.Citroën.in/media-centre
Contact:
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Head – Corporate Communication Stellantis India TEL. : +91 98180 04917 |
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Monika Seth
FleishmanHillard India
TEL.: +91 98736 50963
Citroën
Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.